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Mayor Announces Plans for Rockford Day

ROCKFORD, Ill. – Today, Mayor McNamara announced plans for this year’s Rockford Day celebration. The event will kick off on August 15 at 8:15 a.m. with a reading of the proclamation at 8:15 a.m. in the Miracle Mile. Events and specials will be happening throughout the day across the community. Here are a few highlights:

Midland States Bank will be holding a Family Fun Event near Davis Park, featuring face painting, music and giveaways.
The River District will be holding a lunchtime event on 1st Street, between State and Market streets. There will be live music and food trucks for the downtown lunch crowd, as well as the entire community.
Rockford Park District will offer games and activities at Food Truck Tuesday at Nicholas Conservatory and at the Sounds of Summer concert at Sinnissippi Park.

In addition to these events, there are many ways for everyone to participate in Rockford Day and celebrate pride in Rockford.

For any business, faith community, or organization:

Give back to your community.
Fundraise* for your favorite local nonprofit.
Clean up an under-served neighborhood in Rockford.
Collect donations° for a local cause.

For restaurants and retail:

Offer an 815 or 779 themed deal or special.
Give customers a chance to win a Rockford/815 themed prize or basket.

For other businesses and corporations:

Host an employee fundraiser for your favorite local nonprofit.
Spend a portion of the work day volunteering time at a local nonprofit.
Give back to your employees by providing them lunch or breakfast or hosting a barbeque or other internal celebration.
Share your Rockford story in writing, in photos or on video using the hashtags #RockfordDay2023 #815Day2023.
Offer a tour of your business or organization (submit this as an event on GoRockford.com/RockfordDay).

For neighborhood groups, clubs and other organizations:

Do a neighborhood cleanup or beautification project.
Host a neighborhood picnic or other social gathering.
Post a photo of members of your group/organization in 815 gear using the hashtags #RockfordDay2023 #815Day2023.
Feature your group members, clients, or associates telling their own stories of living in Rockford on your social media using the hashtags #RockfordDay2023 #815Day2023.

For business associations:

Host an event in your business district
A scavenger hunt
A progressive shopping experience
A live outdoor concert
Sidewalk chalk or other art activities

*Fundraising ideas:

Offer employees the chance to wear 815 gear instead of work attire for a monetary donation; give donations to a local nonprofit.
Host an employee event such as a talent show, family movie or game night, or white elephant auction. Ask for a monetary donation to attend.
Host penny wars
Designate teams (departments, floors, or other groups).
Provide each location their own jug for collecting money.
Teams gain points by adding pennies and bills greater than a dollar to their own jug.
Participants can reduce the competition’s points by adding silver coins and one-dollar bills to other teams’ jugs.
Provide the team with the highest point total some type of reward on Rockford Day.
Points earned as follows:
Pennies +1 point
$5 dollars +500 points
$10 dollars +1000 points
$20 dollars +2000 points
Nickels -5 points
Dimes -10 points
Quarters -25 points
$1 dollar -100 points

°Collect donations for a local cause or nonprofit:

Diapers, wipes, formula, or other baby products
Personal hygiene items
Feminine hygiene items
Paper goods (toilet tissue, paper towels, napkins)
School uniforms
Socks and undergarments

For more information on the day or to submit a deal or event, visit www.gorockford.com/rockford-day/.

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